Best ECommerce Packaging: How to Boost Customer Patronage
The ultimate goal of an online business is making money. Every type of business strives for the best eCommerce packaging or gift box ideas (know more) for income increase and boost customer patronage.
However, in eCommerce, the goal slightly shifts from just making money. The goal is to increase the number of money customers spend on each order. It is known as increasing your AOV or average order value.
Luckily for you, there are many ways to do this. From gift box ideas for income increase to a custom packaging experience, there are many ways to connect with your customers and entice them to spend more money with your company the more they order from you. We are going to share some of the easiest ways to boost your customer patronage this year to increase your company’s AOV and help make your company more money in the process by utilizing the best eCommerce packaging service you can offer.
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Understanding the Average Order Value in Best ECommerce Packaging
Before we can get into the bulk of how to increase your company’s AOV, you need to understand how an average order value works.
So, what is the average order value?
AOV or average order value is the average amount of money every customer spends with every transaction they make. Pretty much it is an indication of how much money you are making with every order.
The best way to figure out what your AOV is for a customer is to divide the total revenue from that customer by the number of orders they have made.
Simple enough, right?
How to Boost Average Order Value for Custom Packaging Experience?
Luckily, there are several ways to increase your customers AOV and increase your company's annual revenue at the same time. Here are the following best ways to boost customer patronage and increase average order values.
Offer Discounts
One of the easiest and most effective ways to increase the amount of money your customers spend is to offer discounts. Offer discounts to customers on dead stock or a discount on minimum purchases for the most effectiveness.
Offer Something for a Limited Time
We all know, as shoppers ourselves, how much we tend to procrastinate on purchasing decisions. Our customers are no different. A great way to entice customers to spend more money on their purchases right then and there is to offer something that won't be around the next time they come shopping. It also helps boost their patronage Offering something for a limited time is a great way to create a sense of urgency among your customers and encourage them to buy more at the moment.
Other Methods of How to Boost Order Value with Custom Packaging Experience
Find below other methods of how best eCommerce packaging helps boost customer patronage and order value:
Incentivize Purchases
When you give something to your customer, you may be surprised that they will happily return the favor. Giving something to your customers can be as simple as offering a reward points system or a customer loyalty card that allows them to earn rewards the more money they spend with your company. Not only will incentivizing purchases help to build customer loyalty, but it can go a long way to ensure a second-time visit from the customer.
Create Bundle Products or Packages
Bundling products into a package is another excellent way to increase average order value as well as increase the appreciation a customer has for your brand. A bundle package is typically cheaper for the customer, but still has the potential to net you in some revenue in the process.
If you want to increase your AOV even more with package bundles, be sure to add a customization option on select products.
Upsell and Adding Service
Upselling is the cornerstone of any business. While it is possible to make money with a unique product or service, you can significantly increase revenue by upselling more products and services that will benefit the customer.
With upselling and offering additional services, it is best to stick to relevant services and products as not to drive the customer away. We don’t recommend being too aggressive with the upsell as this can cause the customer to become uncomfortable and hesitant about spending money with your company in the future.
What Does Gift Wrapping Have to Do with Best ECommerce Packaging and Boosting Customer Patronage?
So far, you know how to increase customer AOV and boost customer patronage.
Remember how we mentioned upselling and offering an additional service?
One of the best methods to do this is to offer a simple add-on gift-wrapping service. Some of the best eCommerce packaging services offer this add-on service for a variety of reasons. First, it is a service that is easy to implement and can go a long way to make the lives of your customers more relaxed, especially during the holiday season. Second, offering a gift-wrapping service has been proven time and time again to increase AOV over time.
Statistics show that adding a gift-wrapping service alone helps to generate around $3.2 billion in sales alone. This kind of service can include a custom packaging experience or gift box ideas for income increase from your customers.
How Gift Boxing Stamps Your Brand on Customer Minds
Did you know that up to 80% of a company’s revenue comes from 20% of its existing customer base alone?
Most people do not.
By offering a gift-wrapping service on top of the products and services your company provides, it can go a long way in increasing annual revenue and building customer loyalty. The best eCommerce packaging can help create a brand's image as well as spread positive feedback about the company. This kind of service can help influence a customer's behavior for the long-term, which can help increase average order value as well.
On top of this, gift boxing can help increase repeat orders from customers, improve word-of-mouth recommendations which can classify as free marketing and can increase the value of your customer service for new and repeat customers alike.
What Can You Include in a Gift Box?
It will be up to you. You can include as little or as much as you want in a gift box. Remember, the goal of a gift box is to make your customer's life more comfortable while helping to increase your revenue in the process.
We can take a look at a company to see what they currently offer in the gift box options to get an idea of what you can do for your gift box ideas for income increase.
As an example, we will use Zigpac. Zigpac offers a variety of gift box options from simple cardboard gift boxes to gift boxes with intricate designs for the holidays. Some of the gift box ideas they offer include:
- Simple cardboard gift boxes
- Themed gift boxes
- Customizable gift boxes
- Giftbox mixed with a gift bag
What Are the Best ECommerce Packaging Made Of?
The creating of gift boxes is not limited to certain materials. Any material is possible so far you think of it, you can use it. Typically, most gift boxes get made out of a light and durable material like cardboard. However, it is not uncommon to see companies use even stronger materials such as plastic for a long-lasting gift box their customers can use many times over.
How to Include ECommerce Gift Wrapping Services into Your Brand?
When adding a gift-wrapping service to your existing product or service that your company already offers, there are many ways to do this.
Offer gift-wrapping services on select products
To make things easier for your company as well as for your customers, you can add gift wrapping services to select products as an upsell. Remember, choose products with the price and gift-wrapping process in mind. You want to optimize the gift-wrapping service for speed and want to keep things simple. Be sure to offer the service on products that won’t take too much time to wrap.
Be sure to offer gift wrapping within the cart function of your eCommerce website
To keep things simple, be sure to add the gift-wrapping option within the cart section of your website. Of course, this may take some light coding on your end, but once implemented, you will never have to worry about manually adding it again. Gift-wrapping can be set up as a separate product on your site.
Other methods of Improving Custom Packaging Experience
Charge accordingly
Since gift wrapping is going to be considered an add-on service for your customers, it is essential to charge accordingly. Typically, most companies will charge a flat rate for a custom packaging experience or may charge for every package wrapped. Be sure to choose a price that works best for your business as well as for your customer base.
Offer gift wrapping as a seasonal pop-up
For interactive customer experience, especially during the holiday season, be sure to offer gift wrapping as a pop-up when the holidays come around. Not only is this a great way to increase your average order value, but it can also increase the spending threshold of your customers.
When using this method, be sure to have a pop-up appear after the customer has added a product into the cart. Doing this can help increase click-through rates as well as incentivize the customer to purchase the add-on service.
Important Gift-Wrapping Services to Consider for Custom Packaging Experience
Now that you understand the value of having the best eCommerce packaging service added to your company, there are still a few things you should consider before deciding to offer it.
When should gift-wrapping be offered?
The best time to offer a gift-wrapping service is during the holiday season. While it is rare for customers to order gift wrapping for birthdays or anniversaries, those events are few and far between. However, during the holiday rush, you can expect to see a jump in revenue for this add-on service.
Should I limit what products I offer gift-wrapping services on?
It will ultimately depend on you.
Keep in mind; different products may require more or less time to wrap. It is essential for you to consider the complexity of the gift-wrapping job and then plan accordingly.
Other Options Available FOR Best Ecommerce Packaging
How should I send wrapped gifts?
You have two options available when it comes to sending a wrapped gift to a customer. Either post the wrapped gift directly to the customer, or you can offer an alternative to have the gift sent to the intended receiver.
Should I offer customizable gift messages?
Yes, yes and yes!
A customizable gift message is a great addition to any custom packaging experience and allows the customer to make their gift even more personal for the person who is receiving it. Offering this add-on is a great way to increase customer loyalty and rapport.
Should I add a wrap it yourself add-on option?
Again, this is up to you.
Very few companies offer this option, and it can be a deal-breaker for your own company. With this kind of add-on service, it can include sending all of the materials for wrapping a gift that your customer’s needs: tissue paper, a gift box, and a ribbon. It doesn’t cost much in terms of materials. Best of all: you don’t have to worry about wrapping the gift yourself! Give your customers the gift box ideas for income and let them take over from there.
Conclusion
It is vital for any company to understand not only how to attract new customers to their business, but how to maximize their profits with each customer as well. Let's face it. While attracting new customers is great, it can be expensive. In the end, it is cheaper to keep your existing customers and help them spend more money with your company than it is to seek out new ones.
The success of any company will rely on making repeat sales and increasing those profits. Customer retention and customer loyalty is a fickle aspect of any business. By using gift box ideas for income increase and by utilizing the best eCommerce packaging services in your niche, you can help make the lives of your customers easier while increasing their loyalty to your brand.
Gift wrapping, regardless of how elaborate the process may be, is an excellent and welcome service most customers love. Not only can it be a great marketing tool but by offering a custom packaging experience, it can help build rapport with your existing customer base.
In the end, satisfaction, customer trust, and engagement are all that matters in 2019. Offering a gift-wrapping service is a way to increase all of that.