Important Things to Know About Wholesale Magazine Printing
A lot of money goes into wholesale magazine printing. Statistics show that magazine printing cost made a huge chunk of the 31.11 billion dollars spent by publishers in 2012.
This implies that for you to achieve affordable magazine printing, you must put in a lot of thought. What exactly do you need to know about magazine printing? We will show you a few in this post.
Before you engage in magazine printing
Magazine printing (know more) is a very complex project. Because of this, it requires money, time, effort, and thought. If you don’t input all of these, then you are sure of terrible results.
Wholesale magazine printing design is a lot more than printing alone. Magazine printing cost will rise considerably because of graphics and page volume.
However, there are several other things to consider if you want to attain affordable magazine printing. These include paper stock, ink colors, and types, binding services, page volume, amongst others.
Before you dive in headlong, you should have an idea about these considerations. In fact, we advise that you spend considerable time probing each aspect before you begin spending.
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What you should consider before magazine printing
Here are a few things you should consider before you engage in magazine printing.
Page size
This is one of the first things to consider before you start printing. The size of the publication’s pages is really important in relation to the cost of the process.
The regular magazine page size is 8.0375” by 10.875.” In case you are wondering why most magazines use this size, here’s your reason. It is regarded as the most economical for magazine printing.
If you don’t use this, your print may end up being undersized or oversized. As trivial as this may seem, it has a huge impact on your final price.
Quantity
Another thing to consider before you engage in wholesale magazine printing is the quantity. By quantity we mean the number of magazines you plan to produce in total.
Usually, magazine printing orders range from hundreds to thousands of copies. The number of copies you will produce will have an impact on the type of printing processes employed.
When deciding on the quantity, you need to consider your needs in the long term. It is always better to order for a few extra, depending on your future needs. You should also note that the quantity affects the magazine printing cost too.
Paper stock
This is one of the most important factors to consider if you want to attain affordable magazine printing. Stock generally refers to the paper type to be used for the pages of the magazine.
There is a huge disparity in the market with respect to paper stock. While you have some that are inexpensive, there are others that cost a fortune. As you will expect, the costlier the paper type, the more qualitative it is.
The type of printer you use will determine to an extent the type of paper stock you need. Usually, a printer can work with a couple of paper types. At least, one of these should fall within your budget range and requirements for production.
Desired binding method
Several factors influence your binding method. One of these is the final appearance you desire for your magazine. Another factor is the function of the magazine as well as how often you produce it.
With these in place, you are able to decide from the different available binding options. Here are a few binding options you can consider for your publication:
- Tape
- Coil
- Perfect binding
- Wire O
- Comb
- Case
- Coil
- Saddle stitching
- Spiral
To what extent should your magazine go green?
Over the last few years, the desire to protect the environment has grown in leaps and bounds. This means that when you produce anything, you must have it in mind to express concern for the environment. In some countries, if you don’t, you will be paying a huge fine.
Losing focus of the fine, it is imperative that you focus on the safety of the environment. The question is how much of this can you achieve with your wholesale magazine printing?
You should know that this will affect your magazine printing cost so you have to talk with the printer. Find out what your budget can handle because, in reality, it is impossible to go green completely. Nevertheless, be as green as possible with your magazine printing.
Graphic files
How complex your magazines turn out is not just a function of the binding. If you want to achieve affordable magazine printing, you also need to look into your graphics.
You can make or mare your project by the graphic files you will be using. It is advisable that you choose files that are ubiquitous to different printers. This way, your printing process will go smoothly without hitches.
The best printer
Really, there is no such thing as the best printer. Who you will consider best for you is a printer that suits your purposes based on evaluation and comparison.
People will rather work with a printer that has lots of experience. This is not to say that a person without experience is not efficient. But investing in such a printer will mean taking a risk.
Some of the criteria for choosing the best printer include:
- Attention to detail.
- Quality of work.
- Pedigree and experience.
- Cost of production.
- Customer service and relations.
Project budget
It is impossible to discuss affordable magazine printing without discussing the project budget. Before you set out, you should have a specific budget to work with.
Everything you do with respect to printing, graphics, and binding must fall within this budget. Without a realistic budget, your project will not end well. This will imply the wastage of valuable resources.
Conclusion
We have shown you a few factors to consider when investing in wholesale magazine printing. The whole idea is finding the best way to reduce magazine printing cost while attaining quality. Do you have any thoughts? Share them with us in the comments section. If you have any demand for custom wholesale magazine printing, welcome to inquire us at Zigpac.