One way to cut costs in promotions is by using promotional desk calendars. Many business owners are in disarray because of the condition of the economy. So it is not strange that as the New Year approaches, they are worried about what to give out. You can make use of new business calendars or office wall calendars for your promotions.
We will take a look at the benefits of these calendars (know more) and how you can design yours.
Benefits of using new business promotional calendars
With the state of the economy, no entrepreneur would want to spend on a bad investment. If it is not yielding profits, then there is no point in investing in it. Guess what, promotional desk calendars are a perfect way to invest in the New Year.
It is usually for businesses to prepare gifts for their clients as the year comes to an end. It is unwise giving out something they don’t like or wouldn’t use. You are sure they would find new business calendars or office wall calendars useful.
- They provide 365-day exposure for your business. This implies that you have an all-year-round opportunity to publicize your business to the user of the calendar. As often as the customer looks at the calendar, they remember what corporate promotional products or services your business provides.
- Calendars are constantly functional. It is almost impossible to find a calendar that is without use. Whether it is hung on a wall or placed on a desk, they help in keeping appointments.
These tools are also great in scheduling meetings, birthdays, holidays, watching out for deadlines, etc. There is always something to use calendars for.
- Calendars take branding to a whole new level. With promotional desk calendars, you can show off your achievements, business profile, and products. This gives the clients the opportunity of knowing you better.
The secret is to create attractive designs that carry pictures of your products. Ensure that the calendars are properly printed and finished. Add action points to your calendar designs to encourage engagements.
This way, your new business calendars, and office wall calendars will do a lot of justice to your promotions.
- They are used everywhere. Cast your mind back to all the places you’ve visited in the last few weeks. Did you notice that all these places had calendars?
- Calendars are attractive. Let’s face the fact, whenever you see calendars, especially beautiful ones, you flip through each page. It is just instinct.
Now imagine the number of people that will flip through the pages of your calendar wherever they are. This means that you would have disseminated information about your products very easily.
- The plethora of sizes available makes them versatile. There is a desktop, wall, magnet, poster, and tent calendars. You also have different sizes of calendars, A4, A5, etc. Finally, there are a calendar year and financial year calendars.
The options are numerous. It all depends on what you choose so as you prepare for the New Year, but all of these in mind.
- Calendars attract customer loyalty. Every business looks forward to having customers that would stand for their brand any day. This is very easy to achieve when using calendars.
By now, you must have seen that getting calendars for the New Year is a profitable idea. The question is, how do you design these calendars? Let’s check out a few guidelines in the next section of this post.
Designing your new business promotional calendars
It can be a challenge when you are considering the monthly themes for your promotional desk calendars. You also need to know the kind of images to use for your unique calendars. In this section, we will take a look at some design guidelines pros use in designing calendars.
Before you can do this effectively, you need to figure out a theme that suits your business first. When you do, it gives you an overview of how each month should look.
Moreover, the whole idea behind new business calendars in to publicize your brand, don’t forget this. There are themes that correlate with what you do and who you are.
So whatever your goals are for your office wall calendars, you just need to pick a theme that suits them. The theme for each month will be based on the general theme you choose. This way, you are able to create a ripple effect through the rest of the calendar.
Decide on what holidays you would highlight
The holidays you will highlight largely depends on the theme you choose. Again, what are your goals for this campaign? Answering this question will help you decide what holidays to highlight.
Most businesses choose holidays that are related to their causes on their calendars. This is a great idea but it doesn’t always have to be the case. You also need to consider what your clients might like to remember when highlighting dates.
Let your theme and business cycles be coordinated
There are always upbeat and low periods during the year for every business. If you can pinpoint these, it will help to get the best from your promotions.
The idea is that you want to reduce any extra traffic to your business during the busy periods. At the same time, you should direct that traffic to the off-peak periods.
Try out this strategy, boost your promotions on your calendars during the off-peak months. This will help create a balance of sales and patronage throughout the year. To get the best of this, you should get the best of your designs to the off-peak months.
Have you seen how important it is to get promotional desk calendars for the New Year? You can get a lot done with your new business calendars and office wall calendars. Try getting some ready before the New Year and you will be shocked at the results. If you have any demand for custom calendars, welcome to inquire us at Zigpac.