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3D Lenticular Card Guide: Depth, Stock, Size and Mailing Limits for B2B Campaigns (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Stickers live on the box. Cards stand on their own.
  2. 0:05Same lens, different job. A sticker borrows stiffness from a flat lid; a card supports itself, gets kept, and has a flat printed back. Many kits use both.
  3. 0:17Pick one effect. Depth needs vertical lenticules so each eye sees a different strip; a hand-held flip works best horizontal, tilted top to bottom. Cameras have one eye, so flips film better.
  4. 0:31Hand-held cards want a fine 75 to 100 LPI lens and three to five modest layers. Logo on the focal plane; small text on the back.
  5. 0:43Thicker lens: more depth, more cost and weight. A rigid card rarely mails as a postcard; sleeve it, and confirm mail class with a sample.
  6. 0:55Send size, effect and date for a quote and physical proof.

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