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Custom Design Tote Bags: How to Turn a Logo into Artwork That Prints Cleanly and Gets Carried (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Good logos make bad totes when four design decisions get skipped.
  2. 0:05Carried, the top band folds in and the bottom hides, so place the mark upper-middle, clear of seams, handle stitching and gusset folds.
  3. 0:17Count inks against the bag color. Dark bags usually need a white underbase, an extra screen. If bag and ink turn similar grays, the mark vanishes.
  4. 0:28Paper color references shift on canvas. Specify spot colors in writing, approve a strike-off on the real bag color in neutral daylight, and archive it for reorders.
  5. 0:39Hand over files nobody has to guess: outlined vectors with one named layer per spot color, full-size transparent PNGs for digital, a placement mockup, and one approver.
  6. 0:50Your bag color is part of the artwork.
  7. 0:55Send artwork files with your quote request for a placement and color review.

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