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Custom Logo Canvas Tote Bags: A Business Buyer's Guide to Fabric Weight, Print Methods and Cost per Use (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Canvas or non-woven? The unit price won't decide it.
  2. 0:05Canvas is tightly woven cotton that absorbs ink and holds stitches. Non-woven is bonded polypropylene; ink sits on top.
  3. 0:15Canvas is quoted in ounces per square yard, non-woven in gsm; ask which unit first. Ten to twelve ounce canvas is four to five times heavier than 80 gsm non-woven.
  4. 0:27Then compare cost per use: landed cost divided by real carries. In a hypothetical example, canvas at four times the price wins at 30 carries and loses at three.
  5. 0:39Canvas pays off with a defined audience, an everyday job and a long program. A one-day crowd needs a well-built non-woven tote.
  6. 0:50Canvas isn't always premium; non-woven isn't always cheap.
  7. 0:55Tell us your audience, quantity and date for a recommendation.

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