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Custom Poly Mailers with Logo: How to Place, Size and Color Your Brand So Every Package Is Recognized (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Why can a strong logo vanish on a mailer?
  2. 0:05Mailers are seen on a sorting belt, in a doorstep pile and in a phone photo. People notice film colour first, then a big shape, then detail.
  3. 0:16Map zones before the logo: a flat, unprinted label panel, the logo high on the front, no critical art on the flap, secondary messages on the back.
  4. 0:27Size the mark for someone standing at the door, and drop thin lines and tiny text. Choose film and ink together, then check contrast in greyscale.
  5. 0:38Fix one anchor point and ink for every size; test the smallest and largest. Approve a printed proof on the floor, in a phone photo, with a real label.
  6. 0:50Returnable mailers need a clear zone for the return seal.
  7. 0:55Send your artwork and size range for a quote.

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