Pre Printed Labels on a Roll or Blank Stock Printed In-House? A Decision Guide for Operations and Packaging Managers (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00A pre-printed roll, or blank stock printed in-house?
  2. 0:05Don't compare a unit price with blank labels and a ribbon. Count obsolete stock, print labor and stopped-line time, divided by labels that reach a saleable package.
  3. 0:16Count artwork versions, not products: six flavors, two sizes, two markets make twenty-four. Split static brand art from variable codes and dates; compare months of cover with your change cycle.
  4. 0:28Printed rolls fail at handover: wrong unwind, wrong core, split rolls. In-house fails mid-run: worn printheads, short ribbons, wrong templates.
  5. 0:39The hybrid: a printed brand panel with an unvarnished window for your thermal-transfer printer. Pilot both routes on real containers at least 48 hours, then decide per version.
  6. 0:50When rolls win, we print them for your line.
  7. 0:55Send container, applicator details and volume per version.

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