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Promotional Sticky Notes: How Marketing and Event Teams Turn Note Pads Into Measurable Campaign Impressions (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Plan promotional sticky notes like a media buy.
  2. 0:05A fast-emptying booth table doesn't show who saw your brand again. Most giveaways get displayed or stored; a pad gets used up, sheet by sheet.
  3. 0:16Estimate impressions per pad: sheets used times views per sheet, plus days on desk times glances per day. Use your own observations; the figures shown are an example.
  4. 0:27Divide each pad's landed cost, printing to postage, by its impressions. Usage matters most: if half stay in totes, cost per impression doubles.
  5. 0:38Trade shows win reach, mailers land on a named desk, onboarding kits get used for weeks. Size each channel separately and trim the highest-cost one first.
  6. 0:50Give each channel its own short link, code or QR.
  7. 0:55Send channel quantities and artwork; ask for combined-run price breaks.

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