Retail Display Boxes: A Buyer's Guide to Matching Each Format to Placement, Weight, and Promotion Length (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00There are six main display formats. Pick the format before the supplier.
  2. 0:05First, store location. Checkouts and service desks favor counter units, but walk the real checkout: self-checkout can shorten waits.
  3. 0:15Second, get the retailer's written specification: footprint, height, header position, barcode location, and how the tear-away must open after distribution-center handling.
  4. 0:26Third, weigh the full load. Light, single-serve items suit counter units; heavy goods suit pallet displays. And a unit stable when full can tip forward once the front rows are gone.
  5. 0:38Fourth, match material to promotion length. Corrugated suits short campaigns; humidity and handling shorten its life. Then shortlist suppliers with a loaded sample.
  6. 0:50Small item, approved counter spot? A counter unit is easy to test.
  7. 0:55Send product dimensions, weights and launch date for a recommendation.

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