Soft Enamel Pins: A Business Buyer's Guide to High-Volume Giveaways, Employee Programs and Promo Runs (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Collectors call hard enamel better. For business runs, often not.
  2. 0:05Soft enamel leaves color in recessed cells below raised metal lines. Hard enamel is ground and polished flush, and that extra finishing adds cost and time.
  3. 0:17Epoxy is your dial. Skip it for one-day giveaways; add a clear dome for pins worn daily. Glitter is commonly sealed under it.
  4. 0:29Cost has two layers: mold and setup spread across quantity, plus a per-pin floor. Ask for a quantity ladder with separated line items.
  5. 0:42Match finish to the job. One mold can often serve service tiers by changing plating or colors. Use locking backs for uniforms, and reserve hard enamel for gifts judged up close.
  6. 0:55Send artwork, quantities and your in-hands date.

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