Where to Print a Magazine: A Vendor-Selection Guide for Publishers and Brands (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

1. 0:00Where to print a magazine depends on run size, frequency and support.
2. 0:05Choose the vendor type before the vendor. Write a one-page profile: frequency, quantity per issue, binding, hard deadline and delivery destination.
3. 0:17Digital presses need no plates, so per-copy cost stays fairly flat. Offset spreads plate and setup cost across the run. Find your crossover in real quotes.
4. 0:29Overseas plants suit planned volume with a longer schedule; brokers manage several plants for you. Then ask each candidate what stays in-house, and check certificate codes, not badges.
5. 0:42Then send the same spec to every shortlisted vendor and ask for line items: printing, binding, finishing, proofs, packing and freight. Compare like with like.
6. 0:55Send us your job profile for an itemized quotation.

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