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0:00A good poster brief starts with where it will hang.
0:05First, measure the real display. Open the frame and measure the insert, not the outside edge, and note how far away people will stand.
0:16Then check the layout at finished size: headline, image and action must read from there. For close viewing, about 300 ppi is a common target.
0:27Choose the surface for the lighting. Gloss reflects, matte cuts glare, satin sits between. Lamination, backing and frames are separate items to request.
0:38Finally, set trim, bleed and safe area. Check layout on the digital proof, and color and feel on a physical sample before production.
0:50Here's a look inside our factory: presses print sheets, finishing lines run them through, stacks wait on the floor, and samples line our shelves.
1:01Send size, quantity, paper and surface, and display location.
1:06We'll confirm the details in a project-specific quote.
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