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Who Made Scratch and Sniff Stickers? The 3M Chemist Behind the Scent and What It Means for Your Next Order (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Who made scratch and sniff? The answer still shapes your order.
  2. 0:05In 1970, 3M chemist Gale Matson patented microcapsule paper, sealing fragrance oil in shells that break when scratched.
  3. 0:16Each capsule releases once, so scent life depends on intact capsules, not day-one strength. 'Long-lasting' means nothing; ask how it's tested.
  4. 0:27Judge samples blind against the real object; watch for a sweet base note. Keep the zone solid, unlaminated, approved separately from color.
  5. 0:38In 1987, a gas-scented mailer leaked in transit and set off false alarms. The fault was fragrance load and packing, not capsules. Seal scents separately; check venue rules.
  6. 0:50We print custom scratch and sniff stickers on your artwork.
  7. 0:55Request a quote for your quantity, fragrance and use case.

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