Square Booklet Printing: When a Square Format Beats Portrait Sizes for Catalogs, Lookbooks, and Brand Brochures (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

1. 0:00Square or portrait? For image-led catalogs, choose the format first.
2. 0:05A square page opens into a two-to-one panorama. A square photo fills it, but covers only about seventy-seven percent of a Letter page. Sort your shots first.
3. 0:17Cost follows sheet yield: on the article's example sheet, a 5.5-inch square nests three up, while 6 by 6 fits just one. Ask for the imposition, not just a price.
4. 0:30Saddle stitch still needs multiples of four. On a small square, creep eats more of the outer margin, so keep key products off the center fold.
5. 0:42Plan mailing early. US sorting machines expect rectangles, so a square envelope can draw a nonmachinable surcharge. Mail it in a rectangular envelope, or hand it out.
6. 0:55Send trim options, page count and stock to compare quotes.

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