Business Card Examples: Professional Layouts by Industry (and the Fails to Avoid) (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00A card's real test is the second look, when you're not there.
  2. 0:05So give it one job: book a call, show the work, or be found in an emergency. That job decides the layout.
  3. 0:14Then run the focal and hierarchy tests. At arm's length, one element should read first. Then rank everything in three levels: identity, role or offer, contact.
  4. 0:26Next, fit and consistency. Color, typeface and surface should match your industry's tone, and a locked master template keeps every colleague's card the same, with only personal fields changing.
  5. 0:38Most fails break one test: move crammed lists to the back, label QR codes, avoid thin borders near the trim, and test pale colors on paper.
  6. 0:50Let the front identify and the back do the job.
  7. 0:55Passed all four tests? Send your brief for a quote.

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