Flyers and Leaflets Printing: Single Sheet or Folded Format? A B2B Decision Guide (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Single sheet or folded leaflet? Decide the format before you request a quote.
  2. 0:05Start by counting content blocks. One or two fit a flat sheet, three or four suit a double-sided flyer, five or more usually need folded panels.
  3. 0:16Next, map where the reader meets it and how long they look: a glance, a single read, or kept and re-read.
  4. 0:26Then name one goal. Score all four factors from zero to two: zero to three means a flyer, four to five a double-sided flyer first, six to eight a leaflet.
  5. 0:37Finally, print a full-size dummy. After a few seconds, ask: what was the offer, and what should you do next? If either answer is missing, fix the format or hierarchy.
  6. 0:50Single sheet? Send size, quantity, paper and printed sides.
  7. 0:55Request a custom flyer quote.

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