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Custom Business Notebooks: A Program-by-Program Planning Guide for Onboarding, Events, Client Gifts and Training (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Planning branded notebooks? Start with programs, not one big order.
  2. 0:05Give onboarding, events, client gifts and training a row each: recipient, approver, use. One merged order sends the wrong notebook to every group.
  3. 0:16Next, pick the quantity driver: hires times periods plus reserve, booth traffic times take rate, named recipients, cohorts times sessions plus facilitators.
  4. 0:27Then brand surface by surface: bold event art, a quiet client mark, core brand for onboarding, inside pages too. A removable band lets one evergreen design serve several programs.
  5. 0:40Finally, map each delivery route and work back from the hand-out date. Afterwards, measure use, and merge programs only when their rows match.
  6. 0:50Brief each program separately so every quote fits its use.
  7. 0:55Send one brief per program and request a quote.

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