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Custom Fridge Magnets for Brands, Souvenirs and Events: A B2B Guide to Choosing the Right Type (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Choosing custom fridge magnets? Start with the job, not the look.
  2. 0:05First, name the job. Wide reach favors flexible magnets. Retail or event keepsakes favor epoxy, acrylic or metal. Retention depends on usefulness.
  3. 0:16Map the route to the fridge. Mail needs flat, light magnets. Gift bags allow packaging that protects a dome. Retail racks need display packs and shelf appeal.
  4. 0:27Every magnet stacks a face, an optional protective layer and a backing. Heavier faces need an engineered backing. Some stainless doors barely attract: test, or suggest whiteboards.
  5. 0:39Last, match the design. Phone numbers and logos need flat, legible print. Photos gain from a dome's lens. Mascots suit PVC or metal.
  6. 0:50Epoxy sits in the middle: photo detail that feels like an object.
  7. 0:55Send artwork, size, quantities and arrival date.

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