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Customized Notebook Programs: Shared Logo Branding or Per-Recipient Personalization? (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Shared logo, or a name on every notebook? Decide before design.
  2. 0:05There are four depths: shared branding, a few version variants, sequential numbers, or a name per recipient. Each step deeper adds proofs, data handling and sorting.
  3. 0:16The recipient list sets the ceiling: unknown people get shared branding, known groups get variants or numbers, and names need a short, stable, frozen list.
  4. 0:27A closed twin-loop spine can't reopen to swap one page, so printed names must be right before binding. A sleeve or name card stays fixable.
  5. 0:38Build the data file before artwork: one row per notebook, longest name tested. Proof each version, then the full list; keep plain spares; freeze the data.
  6. 0:50Inside pages are printed before binding, too.
  7. 0:55Bring recipient count, versions, freeze and hand-over dates.

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