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Refrigerator Magnets Personalized at Scale: Names, Places and Dates for Business Programs (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00Branded magnets get kept, but rarely loved. Personalization changes that.
  2. 0:05A generic logo gets lost on a crowded fridge; a name, place or date makes a keepsake. Choose the lowest level that works: recipient, segment, date or variable data.
  3. 0:17Next, lock a shared layer. On tinplate, the stamped outline and embossed relief come from tooling and usually stay shared; names, places and dates live in print.
  4. 0:30Clean the data first: one column per slot, no duplicates, one date format. Proof the extremes, longest name, shortest, special characters; approving that set approves the rule.
  5. 0:43Finally, pack in distribution order, by branch, rep or shop, and plan back from the hard date: data sign-off, proofs, then the quoted lead time, confirmed in writing.
  6. 0:55Then send your brief for a quote.

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