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Personal Journal Cover Ideas for Corporate Gifting: What to Put on the Front and What to Leave Off (Video)

This 60-second video sums up the buying guide. The full article covers the details and sources.

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Video transcript

  1. 0:00What belongs on a corporate gift journal cover?
  2. 0:05Think in three layers: identity, like a name; context, like an event motif; and brand. Choose two, let one lead. Three at equal size crowds the cover.
  3. 0:16Match the material: engraving makes one burned tone. Names and line art engrave cleanly. Turn color logos and photos into line art; put color on an insert or packaging.
  4. 0:28Leave off what dates or overclaims: a giant logo, job titles, slogans, unproven green claims. Titles change; engraving doesn't. Each name is its own proof.
  5. 0:40Finally, give each space one job: front for the hero only, back for a small logo or date, inside cover for a personal message or longer quote.
  6. 0:50Choose the occasion first, then the hero, then the material.
  7. 0:55Send your recipient list and cover concept for a quote.

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