Once upon a time stickers (know more) were playthings for kids, today, stickers have become one of the most potent marketing tools. The potency of label sticker marketing has no limits as long as you can use them right.
Sticker business purpose is dependent on how well you can channel these exciting instruments of marketing. Many business owners wonder how they can use brand sticker marketing to their advantage. We will show you how in this post. If you are ready, let’s get to it.
How to use stickers for your business
As kids, all we could use stickers for was to play. Now that we are adults, most people still have a sentiment for stickers. There are so many ways to use stickers, especially when you want to promote your business.
Use them as business cards
Business cards are very popular and are strong tools for marketing, especially in the service industry. These cards are portable and they carry a lot of information about what you do and your business location. The only problem with business cards is that people forget that they even have them.
Once the card goes into a wallet or cardholder, it may never come out for a year. You can fix this problem with stickers. Simply die-cut your stickers to look like business cards. Hand these out instead of regular business cards.
The advantage of using stickers in this regard is that the receiver can place the sticker anywhere they like. Most times, since it is work-related, it may be placed on a work desk or a laptop. This means that the individual will always see the stickers when they use that surface. This one of the best strategies of label sticker marketing.
As product labels
This sticker business purpose is perfect if your business is still growing or you are an independent brand. You don’t have to make use of the conventional label styles. Simply switch up your style by creating stickers that will double as labels.
Don’t forget that labels are added to your products, they are not part of the product. If you run a food or cosmetics business, this idea will make a lot of sense. You can simply add information about your product on the stickers and place them on the packaging.
This allows prospects to gain some education about your products. The good thing about this is that it doesn’t cost as much as regular labels so you end up saving money. To ensure that you get the best of this method, ensure that you make use of custom labels. This is the reason behind brand sticker marketing in the first place, to make your products stand out.
Marking discount products
If you run a retail or departmental store or visit one frequently, you should be conversant with this. It is usual for businesses, especially those in this class, to run periodic discount campaigns. The reasons for these discounts are either to clear old stock or to encourage customers to buy more.
How do people know about these discount sales if you don’t inform them? There are several ways to inform people of discount sales, one of these is using stickers. Rather than writing the new discount price on a piece of paper and placing it close to the products, use stickers.
Using stickers is neater and more inviting than regular paper. You can print stickers specifically for this purpose. Asides the prices, you can print messages to show that you are running a promo. A typical example is the famous “buy one and get one free” message.
This informs customers of your discount campaign with ease. But more than this, it shows a high level of professionalism and excellence. Ensure that the stickers tally with your brand identity so they should carry your business name, logo, and colors.
Print Wi-Fi passwords
This is very famous among hoteliers and restaurants. This is one of the top label sticker marketing strategies for businesses in the hospitality industry. Most of these businesses offer their clients internet connection as a complimentary service.
You can kill two birds with one stone using this brand sticker marketing strategy. When people come to your business location and they inquire about your password, hand them a sticker. The sticker should contain your business name, logo, Wi-Fi name, and password. Make sure that you print the stickers using your brand colors.
Advise them to keep this sticker so that they can always use the password whenever they come around. You will be shocked that they will place the sticker on their mobile phones or laptops. This is because they wouldn’t want to lose the stickers.
The longer thy keep these stickers, the more they remember your business. This is one of the best ideas you can consider when it comes to sticker business purpose.
Use them as event souvenirs
There are several business events that hold all year round. Some of these events are organized by your business and others by other bodies. You should take advantage of these events to publicize your business as much as possible.
One of the easiest ways to publicize your business at such events is by using stickers. For example, when you visit a tradeshow, you can hand out your business stickers for free. This will not only publicize your brand, but it will also create a certain kind of excitement about what you do.
Another sticker business purpose in this regard is publicizing a new product or service. Events are the best places to tell the world about your new products or services. Do this with the use of custom stickers. You can bet that the results will be mind-blowing.
Label sticker marketing is a very efficient way of publicizing your business. What other ways can you use brand sticker marketing to grow brand recognition? Share your ideas with us in the comments section. If you have any demand for business brand stickers, welcome to inquire us at Zigpac.