Lenticular stickers are becoming quite popular in advertising. However, lenticular printing has been around for a very long time. You must have seen a few lenticular prints while growing up.

This form of printing creates some mesmerizing effects when we view them. Some of these effects include infinity, flip, zoom, 3D depth, and illusions of motion. You can use custom lenticular stickers to make your products and marketing campaigns stand out.

Types of Printing Effects on Lenticular Stickers

As we mentioned above, you can create different types of printing effects with custom lenticular stickers. In this section, we will discuss some of these effects and how you can apply them.

3D effect

This effect is one of the most popular that you can create using lenticular printing. It creates a new perspective on regular designs. The 3D effect could create an illusion of distance or depth among the objects used in the image.

3D effects could either be volumetric or layered. In the case of the former, they are more complex but create some form of realism. With layered 3D, each object used is separated into layers. By so doing, you can create a natural depth illusion from the inside.

These effects are very versatile and you can incorporate them into several sticker designs. To come up with attractive designs employ neutral colors for your backgrounds and bright imagery in front.

Zoom effect

The zoom effect is highly sophisticated as it makes use of two different illusionary movements. These effects are the jump-back effect for the zoom-out and the leap-out effect for the zoom-in.

To achieve this effect you must employ several compatible images while shrinking and enlarging a graphic as the focal point. You can make use of multiple objects as well as completely different images. Again, darker backgrounds and lighter images as focal points help to enhance the zoom effect greatly.

Flip effect

This effect is about the oldest in the book of lenticular printing. While this effect seems very common among 3D lenticular stickers, it is one of the most potent for marketing. You can create drastic changes by using different images of your products in a combined view. When the viewer changes angles, they see different products.

The flip effect may lack elegant transition but it makes up for this in simplicity and speed. When creating this effect, make use of images that have large viewing angles. With this, the viewer can see changes with ease.

Morph effect

The morph effect is one of the most challenging to create in lenticular sticker printing. It requires different equipment and a high level of technicality. You create this effect by combining two images.

The first step is to choose your images then create the effect with the help of complex algorithms and programs. After doing this, you now place the transitions between the initial images. This action helps to create a flow that shows a gradual change.

You should apply this effect when making use of images that have a similar structure. Note that shape, background, and color are all factors that affect this effect. If you don’t get it right, it could result in ghosting, an unfavorable side-effect. Morphing is mostly used in promoting products like skin creams and facial soaps.

How to Create Custom Lenticular Stickers

What we have discussed above should raise an important question that begs an answer. How do you create custom lenticular stickers? Before we go ahead, we must tell you that creating these stickers isn’t exactly straightforward. It is a little more difficult than creating regular stickers. We will describe the process below.

The first step is loading the graphics that you want to use for your stickers into the computer graphics application. This program is specialized for this process and it helps to split each image into small thin strips. After splitting the images, it weaves them together in a way that the strips from the images alternate with each other. This process is known as “interlacing.”

When you try to assess the interlaced image, it seems like a huge horrible mess. However, it doesn’t remain like this for too long. The next step is to place a plastic layer over the doubled-up image. Ensure that this plastic layer is transparent.

The doubled-up image consists of several dozens of separate hemispherical lenses. These lenses are known as “lenticles.” They refract the light rays that pass through them. As such, you get to see just half of the printed strips from whatever angle you view the sticker. Moving your head flips the image so you can see the different objects.

To achieve all of this, you must print the stickers with incredible precision. What this implies is that the lenticles must be the same size and line up exactly as the strips beneath. Asides from this, you must adjust each image so that after printing, it looks perfect. This is why it is best to seek professional assistance for lenticular sticker printing.

Producing Good Quality Lenticular Stickers

Producing lenticular stickers for your business can be quite tricky. First of all, you may need to use several images (sometimes, up to 60). As such, you must print each image in relation to the others with precision. Getting this right is a lot of work as it requires a lot of expertise and the right equipment.

It gets more difficult when you want to create 3D lenticular stickers. In this case, you have to cut the image out and clone its place before you place them on a 3D surface. Without skill, experience, and the right equipment, pulling this off is impossible. The good news is that you don’t have to go through these rigors by yourself. Simply reach out to our operators and Zigpac and you can get your custom lenticular stickers in no time.

Printing these stickers can help your business and marketing campaign stand out. It helps to add a unique touch to your simple advertising campaigns. As a result, you can attract more attention to your products and convert prospects to customers.